![]() ![]() The Star Wars franchise has the benefit of having permeated nearly every facet of entertainment you can imagine, from toys to comics to entire expos, but the powers-that-be aren’t shy about utilizing VR, and Verizon has partnered with Lucasfilm for an experience that’s available in their stores exclusively from November 10th -13th: Rogue One: Recon – A Star Wars 360 experience. If you miss out, it’ll be made available on the Verizon Facebook page on the 14th. Various films have even taken advantage of VR promos with experiences like The Martian. ![]() Previously we’ve reported on just this type of promo, including Adidas’ VR sport boot launch in London. Though it hasn’t hit the majority of homes just yet, VR is something that can make in-store and event venue displays stand out. Various industries are tapping virtual reality when trying to innovate within their marketing departments.
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